![]() ![]() Here are the most popular fields to include in your email signature: If you’re unsure, ask yourself “Would I give that information to a business associate I had just met?”. Your email signature should include the information needed to contact you, and any other relevant information. ![]() Most people aren’t interested in knowing your favorite band, or color. You wouldn’t include those details if you’re a lawyer. For example, if you’re a college student, you would probably include the university you’re attending and the subject you’re studying. Only include the details which are relevant to you. The details a college student includes in their signature will be a lot different to the details a lawyer includes. Using a wide layout on mobile devices can cause your signature to look squashed and the images to be scaled up which makes them look blurry. ![]() Because of this, vertical layouts work much better on mobiles. In addition, mobile screens are much smaller than PC displays, and they also use scaling. Although I would love to blame Outlook for this, the reason is actually that most email clients (mobile included) use different HTML rendering engines and that means they all display email signatures differently. Mobiles account for 46% of all email opens, meaning that testing your email signature for mobile compatibility is essential.Ī common misconception is that your email signature will be compatible across all email clients. It’s amazing how many people completely skip over this step, without knowing the consequences. Create Your Signature with Mobile in Mind Let’s take a look at how you can revamp your email signature for 2019 to give it that “pop” factor.ġ. Successful businesses are using the untapped power of their email signatures because they know that decisions are all about prioritizations based on invested effort vs benefit. It’s also clear that they are one of the easiest ways to re-engage with your existing customers, without spending any (or very little) money. It’s no secret that email signatures have a major impact in the world of email marketing. ![]()
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